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RocketSales

Case Study: Healthcare Tech Company Grows Organic Traffic 140%

Client: Healthcare technology company in Plano, TX (EHR integration and interoperability)
Challenge: Poor technical SEO foundation preventing both search rankings and AI visibility
Timeline: 6 months
Services: SEO Authority, AI Visibility, AEO

The Problem

This 30-person health IT company had invested heavily in content marketing but saw minimal organic traffic growth. Their website had significant technical issues — slow page speed, broken internal links, missing schema markup, and duplicate content. These same issues prevented AI systems from citing their expertise, despite being genuine thought leaders in healthcare interoperability.

What We Did

RocketSales executed a phased SEO + AI Visibility rebuild. Phase 1: We ran our 42-point technical audit and identified 47 critical issues including 12 broken canonical tags, 23 pages with duplicate meta descriptions, and zero structured data. Phase 2: We rebuilt the technical foundation — fixing all issues, implementing comprehensive schema, and restructuring the site architecture. Phase 3: We optimized their top 30 content pages for AI citation signals and built AEO-ready FAQ structures for 25 healthcare IT queries.

Results After 6 Months

  • Organic Traffic: 140% increase (from 3,200 to 7,680 monthly organic visits)
  • AI Overview Rankings: Appearing in Google AI Overviews for 12 target healthcare IT queries
  • Technical Issues: 47 critical issues resolved, site speed improved from 4.2s to 1.8s load time
  • Featured Snippets: Won 7 People Also Ask positions for healthcare interoperability queries
  • Lead Pipeline: 89% increase in marketing qualified leads from organic + AI channels

"The technical SEO audit alone found 47 critical issues. Six months later our organic traffic is up 140% and we rank in AI Overviews for 12 of our target queries." — VP of Business Development

Frequently Asked Questions

Why did the SEO audit find 47 issues?

Most B2B websites accumulate technical debt over years of content additions. Common issues include broken canonical tags, duplicate meta descriptions, missing structured data, and slow page speed.

How does fixing SEO issues improve AI visibility?

AI systems use search rankings and domain authority as trust signals. When Google trusts your site, ChatGPT and Perplexity are more likely to cite it. Technical SEO creates the foundation for AI visibility.

What does 140% traffic growth mean in real numbers?

The site went from 3,200 to 7,680 monthly organic visitors in 6 months. Combined with AI visibility optimization, total qualified leads increased 89%.

How long does it take to see results from AI visibility work?

Most clients begin appearing in ChatGPT, Perplexity, and Google AI Overview citations within 30 to 60 days of structural improvements (schema, FAQ markup, internal linking). Measurable lift in qualified traffic typically follows in 60 to 120 days. Authority and ranking improvements compound over 6 to 12 months.

How is RocketSales pricing structured?

Engagements are scoped per project or as ongoing monthly retainers. Project pricing varies based on the number of pages, schema complexity, and content volume; monthly retainers typically range from $3,500 to $12,000 depending on scope. We provide a fixed quote after a free 30-minute discovery call.

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