AI Press
Coverage
Earn press placements that AI search engines actually read and cite when describing you.
By the Numbers
74%
of executives use AI to research B2B vendors
10-30
publications that move the AI citation needle for most B2B companies
4-6wks
typical time for new press to appear in AI summaries
Press That AI Engines Trust
Press coverage has always been a credibility marker. In the AI era, it is also a direct input into how ChatGPT, Perplexity, and Gemini describe your company. AI press coverage is the work of earning placements that AI engines actually crawl, parse, and cite, and avoiding the placements that produce no AI lift.
Not all press is equal in AI terms. A mention in a respected industry publication with clear authorship, date, and topic structure gets cited. A press release on a wire service with no real editorial gets ignored. AI engines have learned to filter for the difference, and they filter aggressively.
What earns AI citations:
- Trade publications with strong domain authority. Industry-specific outlets often outperform mainstream business press for AI signal because AI engines weight topical relevance.
- Original quotes and analysis. Pieces where your founder or expert is quoted on a specific topic become citation sources.
- Listicles done well. 'Top 10 vendors in X' articles on respected sites are AI citation gold when they are editorial, not pay-to-play.
- Expert commentary in trending stories. Be the named voice on emerging topics. AI engines surface those quotes when buyers ask.
What does not earn AI citations:
- Wire service press releases with no editorial pickup
- Sponsored content that lacks editorial standards
- Press in publications with weak topical authority
- Boilerplate quotes that read identically to every other vendor
How we run press for AI:
- We map the 10 to 30 publications your target buyers and AI engines both weight.
- We position your experts as the right voice for specific topics, then secure ongoing coverage as those topics break.
- We make sure every placement is structured to maximize AI parseability: clear bylines, dates, named subjects.
- We monitor AI citation lift per placement and double down on the formats and outlets that produce it.
Combined with everything else. Press is one input among many. It works best when combined with the broader GEO and authority strategy: original research that gets quoted, customer stories that get covered, and a founder voice with consistent positioning. AI engines synthesize all of these signals. Press is the layer that says 'third parties trust this company on this topic,' and that signal is heavy.
74% of B2B executives use AI to research vendors. The press your buyers see in those AI sessions shapes their first impression of you. AI press coverage is how you make sure that first impression is the one you want. Earned, not bought.