How does AI search impact organic traffic?
Quick takeaway: Generative Engine Optimization (GEO) helps businesses structure their websites so AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews can understand, cite, and recommend them. How does AI search impact organic traffic? If you’re a business leader, “organic traffic” isn’t just a marketing metric. It’s pipeline you didn’t have to pay for. […]
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