Questions

How does training data affect visibility?

Quick takeaway: Generative Engine Optimization (GEO) helps businesses structure their websites so AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews can understand, cite, and recommend them. How does training data affect visibility? In business terms, this question really means: **Will AI recommend your company—or will it overlook you?** “Visibility” used to be about […]

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How do LLMs evaluate credibility?

Quick takeaway: Generative Engine Optimization (GEO) helps businesses structure their websites so AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews can understand, cite, and recommend them. How do LLMs evaluate credibility? In business terms, this question really means: **when an AI system answers your buyer’s question, why does it trust one source and

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Do AI chatbots use live web data?

Quick takeaway: Generative Engine Optimization (GEO) helps businesses structure their websites so AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews can understand, cite, and recommend them. Do AI chatbots use live web data? If you’re a business leader, this question isn’t really about technology. It’s about risk and revenue. Because if AI chatbots

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How to get mentioned in AI chat responses?

Quick takeaway: Generative Engine Optimization (GEO) helps businesses structure their websites so AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews can understand, cite, and recommend them. How to get mentioned in AI chat responses? If you’re asking how to get mentioned in AI chat responses, you’re really asking a business question: “How do

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Can you optimize content for ChatGPT?

Quick takeaway: Generative Engine Optimization (GEO) helps businesses structure their websites so AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews can understand, cite, and recommend them. Can you optimize content for ChatGPT? If you’re a business leader, what you’re really asking is: **can we influence whether AI recommends us, quotes us, or sends

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How does ChatGPT choose its answers?

Quick takeaway: Generative Engine Optimization (GEO) helps businesses structure their websites so AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews can understand, cite, and recommend them. How does ChatGPT choose its answers? If you’re a business leader, this question really means: *Why does AI mention one company and ignore another—and how do we

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How does semantic search affect AI results?

Quick takeaway: Generative Engine Optimization (GEO) helps businesses structure their websites so AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews can understand, cite, and recommend them. How does semantic search affect AI results? In business terms, this question is really asking: **“What determines whether our company gets recommended by AI—or overlooked?”** Semantic search

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What keywords help with AI visibility?

Quick takeaway: Generative Engine Optimization (GEO) helps businesses structure their websites so AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews can understand, cite, and recommend them. What keywords help with AI visibility? If you’re asking this question as a business leader, you’re really asking something more practical: “What language should we use on

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How often should content be updated for AI?

Quick takeaway: Generative Engine Optimization (GEO) helps businesses structure their websites so AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews can understand, cite, and recommend them. How often should content be updated for AI? If you’re asking how often to update content for AI, what you’re really asking is: **How do we stay

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Should content be shorter or longer for AI?

Quick takeaway: Generative Engine Optimization (GEO) helps businesses structure their websites so AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews can understand, cite, and recommend them. Should content be shorter or longer for AI? If you’re a business leader, this question isn’t really about word count. It’s about revenue. Because in AI-powered search,

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